流星之绊

从“卖一本书”到“提供一套知识服务”，山东传统出版踏“智”蝶变_我的网站

A |           　　数字浪潮奔涌向前，AI、大数据、虚拟现实等技术持续赋能文化领域，彻底改写了出版业的发展“模样”，让单一纸质印刷、线下售卖的传统模式成为过去。     　　山东出版行业，不再局限于一纸书香、单向传播，而是以数智化为全新引擎，激活优质内容核心价值。各出版机构精准布局数字化转型赛道，打破传统产业壁垒，创新文化服务业态，推动传统出版从单一内容生产，加速向全域化、智能化的知识服务升级。    

    Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。　　为“数字原住民”重塑阅读链      　　“扫一下绘本上的二维码，孩子就能听故事、看动画、自主讲故事。

B | ”不少家长对青岛出版集团打造的“中华优秀传统文化少儿绘本大系”赞誉有加。     　　少年儿童是“数字原住民”，传统单一的购书、读书模式已无法适配新的阅读需求。

C | 百道网CEO张磊表示，少儿出版需立足文化与创意产业视野转型升级，从图书生产者，变为优质的内容策划者、阅读服务价值的创造者。     　　这正是重塑阅读链的核心：突破纸质图书局限，搭建全方位阅读服务体系。

D | 据“绘本大系”编辑团队调研，国内绘本市场占童书市场近20%，但优质原创传统文化绘本稀缺，并多以单一纸书形式出现，打造适配当代小读者的精品绘本势在必行。

E |      　　立足“绘本大系”工程，青岛出版集团多维度升级少儿阅读全链条。“绘本大系”首发100册之际，便依托纸质绘本开发出触点绘本、线上阅读平台、动画短片等200余项数字产品，覆盖家庭、校园、社会多元场景。     　　针对低龄儿童识字短板，项目配套音频、AI创编、触控交互功能，一枚二维码串联听、读、讲、创全流程，“绘本大系”完成从图书产品到文化服务的升级，补齐了传统文化数字化教育资源短板，也有效解决了家长亲子伴读不足的难题。

F |      　　一方面守住优质内容根本，另一方面以数字化为引擎，推动传统主业和创新转型双向奔赴。青岛出版集团相关负责人表示，将放大“绘本大系”的创新经验，拓展AI、VR出版应用，布局文化定制、新型研学等新业态，推动单一图书产品向阅读服务、文化体验、文创开发全方位延伸，为少年儿童提供更加丰富多元的阅读文化供给。　　“出版大脑”赋能出版新生态      　　数智化浪潮下，传统出版依靠人工编校、分散作业、单一纸质传播的模式，已难以适配现代阅读需求。济南出版有限责任公司打造“出版大脑”——“济版智链AI智能出版平台”，推动行业从传统内容加工，向智能化、精细化的数字知识服务模式升级。     　　“出版大脑”让传统图书编辑从繁琐机械的编校中“解放”出来，更加聚焦内容打磨与创意深耕。“济版智链AI智能出版平台”聚合选题策划、内容创作、审核校对等22个功能模块，实现出版全流程线上化、智能化、一体化运转，提升出版效率30%以上。     　　“目前，公司数字人编辑系统应用率已超65%，智能化编辑生产已成常态。”济南出版有限责任公司总工程师张承军表示。同时，以“出版大脑”为技术底座，还完成了出版全链条的数字化革新，依托大数据精准匹配特殊生产与库存需求，破解了传统出版库存积压、产能僵化的难题。     　　当下，出版机构与读者的连接，早已突破线下货架、线上电商的单一售卖维度。

G | 济南出版盘活自有数据与版权资产，依托平台算力与数据整合能力，激活红色文化、经典名著、科普读物等优质出版资源，将纸质图书转化为电子书、有声书、点读书、AI伴读等多形态数字形式，构建起以用户为中心的知识服务入口。     　　依托“出版大脑”的强大赋能，济南出版持续布局智慧教育服务、数智文化贸易、数字创意展陈，让优质出版内容走出书本、走进场景、赋能大众，实现从“做图书内容”到“做知识服务”的业态跃迁。　　盘活沉睡的数据“金矿”      　　一本书，能突破纸质载体的局限，实现怎样的价值升级?山东文艺出版社出版的《不焦虑的家长，不慌张的高考》给出了全新答案——以往，家长读完书，仍会面临亲子沟通不畅、高考育儿焦虑等现实难题。如今，只需扫描书中二维码，即可一键提问、实时解疑。     　　数字技术正在重新定义出版的边界。山东文艺出版社市场营销部丁金哲告诉记者，《不焦虑的家长，不慌张的高考》依托“一书一码、一书一库、一领域一模型”数字化转型体系，迭代为整合AI答疑、心理测评、有声课程、短视频精讲的一体化智慧阅读产品。“我们团队提前对纸质文本进行了拆解梳理与智能训练，将零散的书本内容转化为标准化、可复用的优质知识数据，匹配了亲子沟通、高考减压等场景。”      　　类似的数字化升级，让人们重新看见了传统图书的潜在价值。依托AI与数字技术，山东出版集团全力盘活沉睡存量资源，让存放于库房、陈列于书架的纸质出版物，转化为可复用、可运营、可赋能产业发展的动态数字资产。     　　首先，搭建规范统一数据基座。

H | 2025年6月，山东出版全面开展集团全域数据资源盘点登记，一年来，共整合内部经营数据、外部产业数据17类、8.5亿条，打通出版全产业链数据壁垒，推动内容数据、用户数据、经营数据全域汇聚、规范治理、共享复用。组建山东出版科创中心，对全集团多家出版机构的研发资源进行统筹管理，构建创新载体矩阵。     　　如果说专业出版数据是AI训练的“黄金语料”，那么出版AI智能体的落地应用，则可以让出版业实现从“卖燃料”到“卖发动机”的价值跃迁。

I | 山东出版建设了“山东出版智算中心”，为智能编校、内容加工、模型训练等全场景应用提供稳定、高效、专属的算力保障，实现集团数智化转型从“无算力”到“算力自主可控”的根本性突破。      　　如今，《齐鲁文库》《黄河大系》数字数据库系统整合齐鲁文化史料，搭建起便捷完善的数字知识网络，实现传统文化的数字化传承与普及;山东科技出版社升级“鲁科高数”资源库，盘活优质教材数据，搭建全场景智慧教学体系;山东美术出版社打造“纹明——中国图案数字资源平台”，通过数字化修复与解构，让封存的非遗纹样资源焕发全新活力……      　　从闲置纸质库存到稀缺数字资产，从售卖图书产品到输出全域知识服务，山东出版以数智科技盘活数据“金矿”，实现从“卖一本书”到“提供一套知识服务”的蝶变。     　　(大众新闻记者 赵琳)。

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